Since March 2011, domestic commercial vehicle companies that have been quiet for a long time have finally made new moves. On March 8, 2011 in Dongguan, Guangdong, Dongfeng Corporation officially released the high-end light-duty kaft N300; on March 21, 2011 in Shanghai, the SAIC Motor Corporation’s commercial vehicle company was formally established. Its new brand, MAXUS Chase’s first product Point to the high-end light passenger market.

One south and the north, light passengers and VS light trucks, the intention of the two companies is obvious, that is, through the product release and business integration to make up for their shortcomings, and further force the commercial vehicle market segments.

Different from the subdivided vehicle models in the passenger car market, which are already in full competition, the current commercial vehicle market in China is not monopolized by only a few companies in the heavy truck sector. The rest of the commercial vehicle segment models are still inadequate. The competitive situation seems to have also greatly increased the chance of breakthrough in the competition between Dongfeng Capt. N300 and SAIC MAXUS Chase. However, the opportunities and challenges facing the two are not the same.

Looking at the Dongfeng Kaiput N300, the target is directed at the high-end light truck market. It wants to launch a positive PK with traditional competitors such as JMC, Jianghuai, and Futian, and its advantage lies in Nissan's core technology, through the so-called technology. Advanced rendering to prove your high-end image. This is also a new way of thinking that Dongfeng has tried to test out the high-end light truck market before its success. It uses foreign advanced technology to be localized to meet the needs of Chinese consumers.

The problem is that for a light truck as a production tool, the price/performance ratio is more attractive to consumers than the brand premium and so-called technology leadership. This is most evident in the heavy-duty truck market. Although Mercedes-Benz, Scania, Volvo, Man, and other heavy-duty trucks have advanced technology, domestic heavy-duty trucks such as Dongfeng Commercial Vehicles, China National Heavy Duty Truck, FAW Jiefang, Shaanxi Auto, Futian Auman etc. Still occupy the vast majority of the domestic market share. Therefore, whether the Dongfeng Capt. N300, which is a leading technology, can fulfill its stated goal remains to be tested by the market.

Let's look at SAIC's MAXUS Chase. The technology of this brand is taken from LDV, a British light commercial vehicle company acquired by Shanghai Automotive in 2009. After 2 years of localization and adaptation, MAXUS Chase will be launched in July 2011. The launch of the widebody light passenger also represents the complete layout of Shanghai Automotive in the commercial vehicle sector.

In addition, although high-end light passengers are classified as commercial vehicles, after all, there may be overlaps with the consumer groups of passenger cars. Marketing methods can be used as a reference for each other. For the SAIC Group, which is recognized as having a completed quality assurance system and marketing promotion system, the successful experience of passenger vehicle marketing grafted into the commercial vehicle market should also have a greater chance of success.

It is worth noting that the Dongfeng Captute series and the MAXUS Chase brand have both turned their sights on overseas markets and set clear targets. Efforts should be encouraged in the efforts of auto companies to launch commercial vehicle market segments, and fierce market competition and products. More and more abundant is undoubtedly a good thing for consumers.

Dabba Disc Grinding

Dabba Disc Grinding,Grinding Disc,Grinding Disk,Grinding Machine

Pujiang Longhui Machinery Co., LTD. , https://www.longhuimachinery.com