Japanese cars once again launched a sales climax to lead the new car

August is approaching. In addition to the accompanying high temperatures and the increasingly fiercely competitive automobile market, the Japanese car is facing a traditional off-season. The Japanese car has been adjusted for several months after the earthquake and production capacity has also been restored. After the natural disaster in the first half of the year, the annual sales target of Japanese cars did not decrease due to the decline in the second quarter. The reporter visited the Zhongshan Automobile Market and found that at present the Japanese car has already blew up the horn of the impulse, and the price war in the auto market has been launched. At present, buying a car is the best time for the owner to take a shot.

New car takes the lead

On July 16, Dongfeng Nissan’s high-end SUV model MURANO made its public debut in the Mainland for the first time; on July 16, GAC Toyota’s first FUV fashionable multi-function vehicle Yi Sun’s listing in Zhongshan; July 20, 2011 upgrades The “Zhiling” navigation model landed at Zhongshan Yimei Subaru franchised store; on July 23, Dongfeng Nissan launched the new “3G multimedia navigation system” Sylphy Pilot Edition, which was added to the 3G multimedia navigation system. Satellite navigation, audio and video entertainment, or 3G Internet surfing can bring an unprecedented smooth experience to every user. On July 26, Dongfeng Nissan’s first model with a “T”, the Trent GTS test drive officially Zhongjie shop debut.

Wu Hao, general manager of Dongfeng Nissan Zhongjie franchise store, said that the current listing, whether it is a new car or a small change car, all in the car electronic system, an increase of many accessories, mainly to facilitate the owner, so that the owner in the driving process , More convenient and more pleasant and more relaxed.

Above 1.6L, the cancellation of purchase tax incentives and the continued rise in oil prices have led to a rapid increase in the cost of vehicles. At the same time, it has prompted more owners to choose small-displacement vehicles, but power is still the goal pursued by owners, with a small row of “T”. Quantity models will undoubtedly meet the needs of such groups. Therefore, the "T" small-displacement vehicle will become another major addition to the automotive market.

Promotions are popular

The reporter visited the market and found that the fiery red car was promoted in July and the owner of the car was buying. From July 30th to 31st, FAW Toyota Zhongshan Sanlian 4S Store launched the second wave of heavyweight killing group in the exhibition hall, and once again reached a limitless profit promotion; from now on to August 17th, Dongfeng Honda Zhongshan Zongfang Store launched its second anniversary celebration. Triple gift feedback activities. FAW Toyota Zhongshan Genesis 4S shop, this weekend to open thousands of people buy, which Corolla the province's lowest price, 37,000 yuan can be opened home.

The reporter learned from the FAW Mazda Zhongshan Zhongda 4S shop that at present, there are chances to win the “Yangtze Romantic City” or “Transformers 3” home package tickets for the tours and test drives. In addition, a limited number of 8 special invitation cards are also sent out during the event each day. With the card, you can enjoy additional cash discounts and purchase up to 60% discount on your products. The 18-car “half-hour” Jinhui’s “Spike” activity is synchronized.

The reporter found that in addition to the hottest promotional activities such as group buying and the second killing group, the financial policy of helping owners to fulfill their dream of buying cars is also an essential method for car dealers. The reporter learned from Zhongshan Guangqi Chuanchang Yangtze River Shop that 7 By the 31st of the month, the purchase of the Asian Games Chuanqi car will only require 79,800 yuan, which means that it will be able to easily “get the car” and fully enjoy the “zero interest rate for zero months for zero fees”.

At the same time, Lexus, the flagship player, focuses on the summer children. On July 30th, Lexis 4S Store in Zhongshan, Zhongshan, China will host the “Summer Smart FUN” event, which is full of various kinds of puzzle activities. In addition, the Dongfeng Honda, which is the main service brand, has a new season of thanksgiving. It will be July 15. From October 15th to October 15th, Zhongshan dealers will provide free active orientation and depth inspection services, as well as maintenance and replacement of batteries and tires.

Price is still the focus

The reporter found that although various types of promotion methods are endless and emerging in an endless stream, the key factor in price is still the focus of competition between smart owners and profit-making dealers. FAW Mazda Zhongshan Zhongda 4S store marketing manager Han Qing said in an interview with reporters that FAW Mazda's car is already in the end, and dealers do not have much profit at all. Dongfeng Honda Zhong Shan Zong Fang 4S store market manager Junjian Qiang even told reporters that now think of platinum Rui is selling at a loss, the key is to look at the dealer losses, is a loss of 20,000 yuan or 30,000 yuan, and now the owner is definitely the best car to buy a car The timing.

Intense market competition

Although the top three high-end cars have been competing with Camry, Tianmu and Accord, it does not mean that other cars have no idea. On April 8, the eighth generation Sonata was listed. In addition to Korean cars, European cars are also making efforts. On July 16, Dongfeng Peugeot’s first flagship product to enter the mid- to high-end model market, the Dongfeng Peugeot 508, was listed on Zhongshan Yongda.

In the face of the encirclement of high-grade cars in various departments, Japanese cars are also actively fighting back. The reporter visited Zhongshan Market and learned that Dongfeng Nissan New Talent launched an executive elite version, equipped with 3G 3D entertainment audio and video system, fully upgraded, for only 179,800,000 yuan, and also accompanied by zero-day interest rates for zero-month supply to the car program, and other The Tianyi model basically has a 20,000 yuan discount. In addition to Dongfeng Nissan's Tianzhu, Guangqi Honda's Accord also has a million yuan discount, Guangqi Toyota's Camry franchise has a 30,000 yuan discount, in addition, FAW Toyota's crown and Reiz, and Dongfeng. Honda's Si Platinum Rui, also has about 2 million discount.

Stock decision price

Li Guo, deputy general manager of Dongfeng Nissan Zhongjie franchise store, told reporters that the production capacity of Dongfeng Nissan was relatively less affected by the earthquake in Japan. After the automobile manufacturers adjusted after June, the current inventory is more abundant and more reasonable. In May, the garage had only one week of normal sales, and now it can guarantee 20 days of normal sales.

Peng Lizheng, Marketing Manager of FAW Toyota Zhongshan Genesis 4S Store, told reporters that in May this year sales were only 60 vehicles, compared with 200 vehicles in the same period of last year. Currently, with the recovery of production capacity, sales in July also rose, as of July 26 At present, the shop has sold 150 vehicles. Peng Lijun said, "After the current production capacity recovery, the support of manufacturers is also very large, all kinds of promotional activities are carried out in an orderly manner."

“Now the car in the garage of the franchise store can basically meet the normal one-month sales. Various models of various models of the car are not very complete. Basically, some models have it. This is a reasonable inventory. “Mr. Deming Ming, the general manager of Zhongshan Yimei Subaru Store, told reporters that whether it is zero inventory or reasonable inventory, our prices have been very stable, there is no shortage of cars, and thus there is a situation of increased prices. It is the best return to the customer.