The pattern of the tire industry in the East and the West has changed and the trend of “retreating from the west to the east” has changed.

Changes in Market Share of East and West Enterprises

Over the past decade or so, there has been a prominent phenomenon. From a global point of view, the tire industry shows a pattern of “retreating from the west to the east”. Tire companies in Western countries have chosen to close down some manufacturers because of their declining consumption, while the development of the tire industry in the eastern regions (except Japan) has grown by leaps and bounds.

Global Tire's "Retreat to the West"

Since 1999, multinational tire companies have transferred more than 60 enterprises in the western region to the eastern region, including China.

The data show that from 2001 to 2011, Bridgestone took the example, its market share dropped from 20.1% to 15.1%, a year-on-year decrease of 5 percentage points in 11 years, and Michelin dropped from 19.3% to 14.6%, also a decrease of nearly 5% from the previous year. Percentage.

In contrast to Chinese companies, Hangzhou Zhongce’s market share rose from 0.4% in 2001 to 2.3% in 2011, a year-on-year increase of 1.9 percentage points. In addition, Hangzhou Zhongce’s world ranking in tire companies also rose from 26th to 10th. The ranks and market share of Hankook and Zhengxin companies are constantly rising, eroding the market share of tire giants.

Tire business world rankings

Multinational corporations attach importance to the development of new technologies

The Michelin C3M technology is the "Command and Control Communication & Manufacturing Integrated System", which can save construction investment by 50% and reduce the loss of raw materials by 90%.

Continuous low-temperature mixing can reduce energy consumption, improve rubber dispersion and distribution, and improve tear and wear resistance. Goodyear's IMPACT technology can improve the processing accuracy of the tires by 43%, the product consistency can reach 100%, the production efficiency can be increased by 70%, the labor reduction can be reduced by 42%, the cost can be reduced by 20%, the inventory can be reduced by 50%, and the raw material can be saved by 15%. Curing time 20%.

Bridgestone's BIRD technology can reduce the floor space of the factory by 25%-30%, miniaturize the production scale, and save energy by 40% in the factory, which is conducive to environmental protection.

Pirelli's MIRS technology has reduced the factory floor area by 80%, infrastructure investment by 15%, cost savings by 25%, and production efficiency by 80%.

The mainland's MMP technology is a new type of production model that is close to the market and can reduce costs by 60%.

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