Stimulated by the rapid growth in vehicle production and sales volume, the expansion momentum of the Chinese lubricants market is alarming. In the first quarter, the sales of some Chinese manufacturers’ lubricants increased by more than 40%.

According to the statistics provided by the National Bureau of Statistics, from January to March, China's auto production reached 4.59 million, a surge of 73.2%; auto sales reached 348.5 billion yuan, a year-on-year increase of 39.8%. The continued increase in vehicle ownership has benefited lubricant suppliers.

Li Liangyao, deputy general manager of Sinopec Lubricants Company, said in an interview that China’s annual lubricant consumption is about 5 million tons. When the growth of the Western market is almost stagnant, the Chinese market is growing at a rate of 4% to 5% each year. From January to March of this year, Sinopec's Great Wall lubricants sales increased by 43%, establishing partnerships with 90% of China's largest-selling mainstream car companies, including multinational brands. The OEM OEM oil and service station oil share reached 65%.

According to the experience of Western markets, the profits of the automotive aftermarket, including lubricants, can account for 60% to 70% of the total profits of the entire automobile industry. The forecast data provided by Sinopec said that the scale of China's automobile aftermarket will reach 190 billion yuan this year, and this figure will exceed 300 billion yuan in five years.

The majority of China's lubricants market share is obtained by local manufacturers. But what makes Chinese manufacturers “better” is that they mostly occupy the middle and low-end markets, and the most lucrative high-end market is still controlled by Western brands.

With the entry of Western cars, many Western parts and lubricant suppliers have also entered China, and quickly formed a complete industrial chain dominated by Western brands. In the lube market, western manufacturers with congenital advantages dominate the high-end market. Chinese manufacturers were once squeezed out of the door.

Sinopec, which owns 70% of China's lubricants technology, has a high-end market share that is hardly comparable to Western established companies such as Mei Foo and Shell, even though the quality of lubricants is close to or even exceeds that of Western brands.

Apart from the brand advantage, in recent years, Western lubricant manufacturers either directly set up factories in China or annex Chinese brands, and the cost has dropped rapidly. This has led to increasing pressure on Chinese companies that compete with the West for low cost.

In order to increase market share and obtain approval from Western automakers, Sinopec Lubricant Company has received OEM orders for OEMs from Western brands. In 2009, one third of the company’s automotive lubricants needed to be affixed to Western brands.

Li Liangyao said that this move is intended to win the trust of the market through cooperation with mainstream car manufacturers in the West, so that consumers believe that the quality of China's lubricant oil has reached the level of the West. He repeatedly stressed that China's lubricant technology keeps pace with the world, and some indicators have even surpassed international standards and are at the same level as international brands.

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