· Jianghuai Automobile: The number of passenger cars leading the growth of the market has surged by more than 75%

The China Association of Automobile Manufacturers held an information press conference in Beijing on the 12th. According to the data of the China Automobile Association, the production and sales of passenger cars in 2015 were 21,079,400 and 21,146,300, respectively, up 5.78% and 7.3% year-on-year. The growth rate was 2.5 and 2.6 percentage points higher than that of the total vehicle, down 4.4 from the previous year. And 2.6 percentage points. The foreign brand brand marketing champion changed hands, GM beat Volkswagen to win the sales chief in China. The joint venture camps showed a slight increase in growth, while the Chinese brand camp represented by Jianghuai, Chang'an and Guangqi Chuanqi achieved a big rise with the help of SUVs. Among them, the total sales volume of Jianghuai passenger vehicles was 351,900 units, and the annual sales target was 117%. The domestic market sales increased by more than 75%, becoming the representative of Chinese brand growth under the overall growth of micro-growth.

The market slowed down, Chinese brands black horses frequently

In 2015, the overall macroeconomic trend was weak, coupled with the volatility of the stock market, consumers' purchasing confidence and the willingness to buy a car were seriously insufficient. In this context, the auto market continued to be sluggish in 2015. It was once in the first half of the year, and the market rebounded in August, forming a micro-growth trend of the overall “V-type”, which is the lowest in 2000. The overall downturn has caused many car companies to perform poorly. Many car companies have a lower growth rate than the market average, and not many of them have failed to complete their annual sales targets.

The overall performance of the high-profile joint venture brand has been flat. Although many car companies have released the “official drop” in 2015, the growth of SAIC Volkswagen has been minimal, and Beijing Hyundai and FAW Mazda have declined. The performance of foreign brands was not satisfactory. The public fell 3.4% year-on-year. Hyundai-Kia’s sales in China were the first drop in the past eight years. Many mainstream car companies in the Chinese brand camp not only complete the goal, but also the black horse. The overall sales volume of Jianghuai passenger vehicles was 351,935 units, exceeding the original target of 117%. With the help of GS4, GAC Chuanyu has also grown to 44.85%, adding color to Chinese brands.

Domestic sales growth exceeded 75%, Jianghuai led the car market annual growth camp

Among the most watched growth camps, companies with double-digit growth are mostly Chinese brands. Changan's Chinese brand passenger cars increased by 30.9% year-on-year, while Great Wall also showed a year-on-year growth of 17% and completed the annual target of 850,000 vehicles. The Jianghuai passenger car not only completed the sales target one month ahead of schedule, but also surrendered a net bonus of 51,900 units in December. Continued to rise, making its domestic sales increase by more than 75%, winning the growth champion in one fell swoop, becoming the real protagonist of the auto market.

Jianghuai's excess of 51,900 units completed the sales target and achieved the contrarian overtaking, and became the fastest-growing “bovine enterprise”, mainly due to the stable outbreak of its various models. Among them, the Jianghuai SUV field under the assistance of the Ruifeng S series models, the Jianghuai SUV in 2015 cumulative sales of 253,067 units, an increase of 254%. The Ruifeng S3+S2 combination punch has a remarkable effect, and the cumulative sales volume has exceeded 221,000 units, which dominates the small SUV market and becomes the classic “iphone6+6p popularity combination” of the automobile market. In addition, the cumulative sales of Jianghuai pure electric vehicles exceeded 10,000 units, a year-on-year increase of more than 4 times, leading the new energy market. On the court, the JAC A30 attacked the enemy in the CRC Rally and locked the S2 champion of the year in advance. The results of all subjects are excellent, making Jianghuai the biggest winner in the dismal market.

Under the new normal of micro-growth, although the auto market in 2015 was flat, the anti-street dark horse represented by Jianghuai and Guangqi Chuanqi still added a lot to the auto market. Based on the performance of 2015, many car companies have also delivered the 2016 target plan. With the current record of redness and the fermenting transformation of word of mouth, whether the growth of dark horses such as Jianghuai can create new breakthroughs in the new year is still worth looking forward to.

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