Groundbreaking, 2003

The first national truck competition held the first national-level auto sports event in the field of commercial vehicles in China. Although the seed is tender and the land is very fertile, China’s truck race began its journey in what it was like.

Germination, 2004

The application for registration of the competition logo began, branding and marketization began, and the nationwide selection of event spokespersons was launched, creating a new organizational model for the Chinese automobile movement. The election of the image spokesperson, the participation of female players, and the truck race that just entered the second year suddenly became bright.

Stretching, 2005

Successful visits with the European Truck Contest. The 3-year-old China Truck Contest began to extend its tentacles even further and has a broader vision. It has become the goal pursued by the international competition. The winner of the European Truck Contest took to China and the two sides began to cooperate in an all-round way. The first Chinese auto race coincided with the international first-class auto race.

Strong, 2006

The professional conversion of the car, the European champions came to China for training, challenged the champions of the Yangtze River, and set up for the European dream team. A series of actions showed that China Truck Race has grown its own muscles and muscles and began to show its strength and beauty. The top car modification company in Europe, Lotus Corporation, carried out a full-scale conversion and commissioning of the race car. The Chinese truck race car was fully upgraded. The China Truck Race was selected by the “European Dream Team”. The Chinese drivers went out of the country to experience the European Truck Race.

Green shade, 2007

There is not only a roaring track on the track, but also a singer's dance on the T stage; not only a personal competition, but also the team's hegemony; team games, stunts, championship challenge, a series of innovative moves to grow into a large truck race Trees, in its shade, gathered more and more dreamers. In the China-EU Truck Elite Challenge, the competition was even fiercer; more cultural elements of truck sports were integrated into the competition and the competition was more exciting. In 2007, the National Truck Competition opened a new era in the Chinese automobile movement.

City of Card Races:

2003: Shenzhen / Nanchang / Hohhot / Beijing

2004: Shenzhen / Chengdu / Shanghai / Harbin

2005: Guangzhou / Hangzhou / Qingdao / Shenyang

2006: Nanchang / Kunming / Wuhan / Zhengzhou / Meihekou / Beijing

2007: Ningbo / Qingdao / Dalian / Chongqing / Xi'an / Beijing

China Truck Contest

Deep market foundation

According to statistics, since 2001, China has been the world's largest truck producer and retainer. China's truck drivers are also the most numerous in the world. This provides a very large audience for the development of truck sports. In recent years, China's truck sales have increased by more than 50%, which also continues to build a deeper market foundation for the Chinese truck movement.

A good start

The China Truck Contest is the only national truck race in China. It is organized and organized by the China Association of Automobile Sports and Beijing Hanzhilong Advertising Co., Ltd. to promote truck culture and racing culture. So far it has been successfully held twice.

The China Truck Contest is a heavy truck-based truck venue competition. The drivers are registered throughout the country. After the selection of local major competition areas, the country toured for a year and eventually completed the finals in Beijing. It is the longest and most influential event in China.

The first China Truck Contest in 2003 was sponsored by China Dongfeng Dragon Company, one of the largest truck manufacturers in China. The racers signed up from all over the country. Some of them were professional players in national championships and cross-country races, and some were truck drivers. . After the selection of three stations in Shenzhen, Inner Mongolia, and Nanchang, the finals were held in the capital Beijing and a championship was created. The competition has a field skills competition and a straight line speed.

The new race of the China Truck Contest attracted a lot of curiosity. People began to notice that trucks are no longer simply a kind of production tool but a close partner in people's lives.

The advantages of truck competition

High specification

National auto races, gold events of the China Association of Automobile Sports

globalization

The first-ever auto brand event that is the first to compete with the world and has international sports elements, and the only one held jointly with the European Card Race Organizing Committee.

High participation

China's racing community is the only mass civilian participation event

China's Most Participating Sports Athletes with the Most Participation

Entertainment - A comprehensive event that integrates athletics, stunts, drafts, and carnival has a strong influence

Strong sports marketing, brand communication platform One of the most popular sporting events in China, a few domestic live broadcasts by CCTV, full broadcast by CCTV, live broadcast of the finals, two reports on the 2006 News Network, 2007 CCTV many times Special reports that the provincial television stations broadcast all the time, more than 20 portal sites broadcast throughout the year, and as many as 600 media reports have been reported throughout the year...

The attention of all parties

In 2003, more than 300 domestic mainstream media tracked each station of the first contest. In the Beijing finals, China's most authoritative sports TV station CCTV-5 had a live broadcast of the entire finals.

In 2004, the second China Truck Contest took place in four central cities in China: Shenzhen, Chengdu, Shanghai and Harbin, and it passed through South China, Southwest China, North China, and Northeast China. It eventually completed the finals in Beijing. In this competition, the women players participated in the competition for the first time, and the French female driver Pausio appeared in the stadium and won the championship of the Shanghai Women's Team. This added more highlights to the competition. More and more people became familiar with the promotion slogan of the truck competition. "Power shows perfection, passion creates dreams."

The 2004 Truck Contest attracted more companies. Beiqi Foton and five truck parts companies actively sponsored this event. At the same time, the players signed up for nearly 1,000 people. More than 350 mainstream media covered the event and covered more than 400 media. Reprinted, 80 million spectators paid attention to the progress of the truck contest through newspapers, magazines, radio, television, and the Internet. In the finals, China Central Television Sports Channel CCTV-5 and Beijing TV Sports Channel BTV-6 broadcasted the entire event for a long time, and several local TV stations made special reports. Some sports experts said that “the three most important sports events in the minds of the Chinese people in 2004 were the Olympic Games, F1 events, and truck competitions.”

Huge development potential

After a short period of five years of promotion, the China Truck Contest has become an auto sport with great influence and appeal. The national authority sports organization responsible for China’s sports industry—the State Sports General Administration of China and China’s auto sports— -- The China Automobile Association’s support for truck competitions is also growing. Many companies in China have also begun to realize the commercial value of the truck sports competition, which is a sports and entertainment industry. The media and public opinion have also found trucks. The true charm of the contest - can give them amazing readers.

Now, with the support of government agencies, companies, and media, China’s truck competition has formed a relatively mature racing system and has a wide audience. Good market prospects and broad development space for truck competitions in China are emerging. .

After five years of competition, John Dragon Company has accumulated rare operating experience in truck competitions and has reached an agreement with sponsors for the long-term Chinese truck competition. The company plans to further expand the scale of the competition in 2008, improve the design of the competition, enhance the appreciation and confrontation. At the same time, it further strengthened exchanges with the European Truck Contest and introduced the China-EU Champions Challenge. I believe that in the coming awards, the truck competition will surely penetrate the hearts of the people and form a wide range of social influence.

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