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In recent years, with the continuous rise of oil prices and the continuous improvement of environmental laws and regulations, fuel-efficient and environmentally friendly diesel pickups are increasingly favored by consumers. By the end of last year, diesel pickups had accounted for 41% of the total number of pickup trucks. Looking at the market cakes that were gradually getting bigger, the pickup truck manufacturers have all played up the diesel flag. For a time, the domestic diesel pickup market is changing, and there is a lot of desire for rain. To the trend.
In a nutshell, China's pickup market can be roughly divided into the following three types:
One is the joint venture import type. There are mainly Jiangling, Qingling, and Zhengzhou Nissan. This type of company has mature technologies and stable product quality. It is the mainstream of high-grade pickups. Among them, Nissan only has gasoline pickups, Jiangling, Qingling diesel pickups and gasoline pickups, all of which are sourced from Japan's Isuzu, technical production lines, and are equipped with Isuzu 4JB1 diesel engines. The fuel consumption per 100 kilometers is only about 6 liters. However, due to Qingling’s high-priced route and its marketing strategy, sales are mainly concentrated in the southwest, Guangdong and Xinjiang. The Jiangling Book Collection, which also originated from Isuzu, insisted on adopting high-quality, medium-price market strategies. Domestic sales have been steadily rising, and its sales volume is much higher than other pickup trucks. Since 1999, it has been the first-ever sales of diesel pickups in the country for six consecutive years.
The second is self-developed. Companies mainly include Great Wall, ZTE, Yangzi, Ao Ling, and the newly launched Dongfeng Nissan diesel pickup. This type of company mainly focuses on self-imposed development and belongs to mid-range pickup. Due to the use of domestically-developed engines and a large number of assembly parts, the cost and price are relatively low and the sales volume is relatively large. Among them, Oup Sap (SUP) was organized and developed on the basis of the original Ao Ling Jin Dian. In addition to the body and interior, its chassis and engine have not changed. Ollingsap equipped two types of BJ493 and 4D22. The 4D22 engine is mainly used in the low-end diesel pickup market. The Dongfeng Nissan also launched a self-developed Dongfeng diesel pickup, the body part uses a Nissan body part, the front face part of a slight change, the engine uses a Dongfeng Chaoyang domestic diesel engine QD32T, this engine was used in the Dongfeng Star And handsome bell light truck, but the market performance is not satisfactory. The technology and matching of self-developed models is the key to the quality of the entire vehicle. The successful entry of the Dongfeng Nissan diesel pickup into the market remains to be tested by the market.
The third is a pickup truck assembled and produced by a local small factory. Such companies are mainly self-assembled using the advantages of parts procurement. The appearance is also imitating mainstream brands. Its price is 10-20% lower than mainstream brands. Generally only sold in some areas. However, due to the lack of quality and service, it is impossible to form a national scale and the sales volume is generally small.
In view of this, China's diesel pickups will be more and more fierce competition, the various manufacturers compete in the Central Plains. But no matter how kind of competition, users can certainly get benefits. At present, high-quality, mid-price joint venture models will still be the mainstream of the market. 
July 10, 2024