Taking advantage of the opportunity of Foton Motors 2014 business annual meeting, Foton’s Renesas Heavy Machinery brand was officially released, and its Leica FTC series cranes and FQH series crawler cranes have also officially unveiled the heavy machine market.

The industry believes that a series of actions marks that the Renesas Heavy Machinery brand has taken a step toward high-tech, high-environmental, high-quality world high-end level, and at the same time takes advantage of Foton Motor’s “Global Sales of Commercial Vehicles No. 1” market position and German innovation technology. With its integrated production and service system, Renesas Heavy Machinery will create a new benchmark for large countries in the construction machinery industry.

It is reported that the Renesas Heavy Machinery brand is part of the construction machinery business of the Foton Motor Group's six industries and is the top priority for Foton Motor Group to expand into new areas. In terms of technology and business model innovation, Reza fully combines the superior resources of Auman, and continues to innovate in the areas of product development, production and service, forming an integrated value chain for design integration, R&D integration, manufacturing integration and service integration. With differentiated competitive advantages, the China Heavy Machinery Market has created a development model that meets the characteristics of its own resources.

Integrating and absorbing international technological superiority is an important gene for the high development of Renesas Heavy Machinery in the world. After the strategic cooperation between Foton Motors and Daimler-Benz, the high-end commercial vehicle chassis and engine production technology, Renesas Heavy Machinery has occupied a commanding height. More importantly, the internationalized corporate brand management system and the standardized system from R&D to after-sales service make Renesas Heavy Machines closer to international quality.

At present, Foton Motors makes full use of its own brand advantages and industrial advantages to continuously increase financial support and strategic investment, so that Renesas Heavy Machinery has formed Beijing as a manufacturing, management and R&D center, built in Hebei Xuanhua, Changsha in Hunan, and Zaoyang in Hubei. The production and R&D bases have realized the integration of North-South resources and continuously strengthened the breakthrough development of Renesas Heavy Machinery in the heavy machinery business. In the future development strategy, Renesas Heavy Machinery will further rely on the advantages of Foton Motor Group in R&D, manufacturing, and service resources to accelerate the development of Leiza as a world brand.

In terms of products, Riesa Crane, a subsidiary of Renesas Heavy Machinery, has launched the FTC series that incorporates Germany's innovative technology. Its fuel consumption, efficiency, and safety are on par with European standards. At the same time, in order to meet the growing demand for energy conservation and environmental protection in China, Lissa cranes have determined the development direction of clean energy (LNG). By 2020, the business of Foton Truck Crane Division will dominate the domestic industry, occupying the top three market share, and the overseas market will also form a competitive advantage.

As a pump truck business under the Renesas Heavy Machinery brand, with its mastery and breakthrough in its own core technology, Resa Pumps has become a new force for Foton Motor and gradually established a professional market image. The 52-meter pump truck of Lesa IV standard sets the benchmark for “the most environmentally friendly pump truck in the country”. At present, the L8 series concrete pump truck has 68 meters of the world's longest five-bridge chassis jib pump truck, 62 meters of the world's longest four-bridge chassis jib pump truck, 50 meters of the world's three-bridge exclusive chassis the highest cost-effective pump trucks, etc. Global competitive advantage products. By 2020, Resa Pumps' product planning will achieve a sales revenue of 30 billion yuan, a profit of 3 billion yuan, a market share of 40%, an average annual growth rate of 30%, and an industry with the second highest overall strength.



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