Despite the slight downturn in truck sales in the first quarter, the sales of heavy trucks still maintained the proportion of sales during the same period, while the high horsepower engine (the industry has no unified conclusion, where 350 is more than immediately as the standard) is more stable with more than half of the premise The sales of various OEMs, as a provider of high-powered power - Xi'an Cummins Engine has also been continuously recognized by users. Xi'an Cummins's engine with more than 350 hp has occupied more than 70% of the company's total sales in the first quarter.

Xikang High Horsepower Engine: Highly-efficient, Fuel-efficient, Low-failure Trusted by Users

With the requirements of high-speed operations, high-powered engines have become the first choice for users. Xi’an Cummins’s market staff told the China Truck Network reporter that after years of development, Xi’an Cummins Engine has been increasingly recognized and trusted by users through its reliable performance. Its high-powered engine on the tractor is even more trusted, especially in the first quarter of 2010 and 2011.

Xi'an Cummins ISM Engine
Xi'an Cummins ISM Engine

Market staff told the reporter that Xikang Da Ma Li engine has been tested by the market with its features such as economical savings, strong power, high attendance, and low failure rate, forming a good user reputation.

Xikang ISM engine power range covers 308--440 horsepower, the maximum torque can reach 2100Nm/1200rpm, advanced low-speed high-torque technology, so that heavy start-up ability, speeding the road faster, can not slow down while climbing Continuously output powerful power ; Compared with the National III, the four-country engine is equipped with the SCR after-treatment technology system. The fuel economy of the vehicle is 5%-7% higher than that of the Euro III engine; the power is higher than that of the National III engine. 5 More than %, Xi'an Cummins ISM does not need the first time guarantee, at the same time the extremely low failure rate also reduces driver maintenance costs for driver friends.

Shandong user Wang Xiujun is one of the beneficiaries. He said, “It was wise to select Xi’an Cummins Engine. From the time the car was brought up last year to the present, there was no failure other than normal maintenance during the six-month period. The attendance rate was high and could be better than others. The vehicle has been running one or two months in a month, and there is one thing that Xikang's engine can withstand the test and it is economical and fuel-efficient, which has brought me a great deal of cost savings."

Value Marketing Assisting Xi'an Cummins

The reporter learned that in the first quarter of 2011, the matching share of Xi'an Cummins Engine increased much more than that of the same period. In addition to the good performance of Xi'an engine, the value marketing method of Xi'an Cummins was also an important factor for its growth.

The market staff told the reporter that the value marketing work done by Xi'an Cummins was not only to let distributors and users know the excellent products of Xi'an Cummins, but more importantly, in each product sales area, the professionals use Cummins according to the characteristics of the users. The global advanced management system helps users to identify shortcomings in their own value chains and develop targeted solutions to increase their profitability. At the same time, according to the different needs of each end user, it helps to recommend different models to match. It is tailor-made for the user to fit the vehicle; it really helps dealers and users, it is under the guidance of this value marketing method. The value of dealer sales has been increased and the value of users' operations has been increased, realizing the dual value of users and distributors .

“The solution we provide to users is a long-term, sustainable solution,” said the marketer. “We help dealers not just introduce the features of Xikang engines and how to sell cars, but really recommend suitable vehicles.” It will allow distributors to stabilize their customer base and create a user word of mouth to achieve sustainable sales. “Regional dealers are very appreciative of our training, and users matching the Xikang engine are also climbing.”

In the initial purchase of vehicles, Xinjiang dealer DeQuan recommended dealers to use ISM's 11-liter 420-horsepower engine in accordance with his harsh environment in the Gobi beach sports car, and informed them of the best torque and other operating skills of different sports cars. Master Di’s vehicles were the most The economy turned to be economical and the vehicles were fuel-efficient. In addition, the low failure rate and high attendance rate also benefited him greatly. “One time pulling a 100-ton vehicle, the profit of running a train was between 23,000-30000 yuan, using Xikang’s machine. I ran for more than a month and earned 20,000 or more."

It is a great pleasure for users to increase the value of their operations. What is even more pleasing is that Dee Master has virtually become their "star character," and he shares his successful experiences with his family and friends. "In four years, after my recommendation, the number of friends buying Xi'an Cummins Engine is probably no less than 80." The ISM11 engine has gradually been widely recognized in the Hami market, allowing Hami's dealers to promote and form long-term benefits.

According to the reporter's understanding, in 2010, sales in many regions have been significantly improved. Marketers said that the development plan for 2011 and the following is to promote the successful model of Cummins value marketing that Xikang has always been promoting to similar areas of products, allowing more sales and use. Xikang engine customers truly benefited and further opened the national truck market.

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