Recently, the 8th Station of the 8th Lighting Weekly China Lighting Application Design Competition (Zhu Rong Award) was held at the Zhejiang Grand Hotel on the West Lake in Hangzhou. The upcoming G20 summit promoted Hangzhou's economic prosperity and business climate, and also allowed more designers to pay attention to the lighting design of Hangzhou commercial space.

"Opp and the Master has a contract" as the star of the designer contest, please come to Mr. Wang Bindong, Director of Application Design of Opto Commercial Lighting, and Mr. Zhou Hongliang, Design Director of Beijing Zhou Hongliang Lighting Design Co., Ltd., and the two masters on "Lighting Design of Commercial Space" The summit dialogue and comment on the works of the on-site designers.

Wang Yudong said that in a commercial metropolis like Hangzhou, the most attractive place for consumers is the shopping center. In addition to satisfying the functional requirements of illuminating the space, the shopping intermediate lighting design should also reflect the spatial decoration features carefully designed by the interior architects, while paying attention to the combination of natural light and artificial light.

Ultimately, the effects of lighting design will directly influence consumer choice. This is what Zhou Hongliang said, “In addition to illuminating the environment, commercial lighting should illuminate the soul.”

Like other cities, before the opening of Hangzhou, Opus Commercials arranged interactive games at the entrance of the venue for on-site designers to participate in the drawing and get the opportunity to interact with the two guests on stage. In this session, Zhou Hongliang focuses on how to pay attention to people's behavior through light.

(Text / Op business photos)

One of them, Mr. Hu, designed a decorative light that can be lifted and lowered in the atrium of the shopping mall. This idea was highly praised by Wang Yudong and Zhou Hongliang. Zhou Hongliang encouraged Mr. Hu to “be more bold, further enhance interactivity, and to make height and brightness changes according to crowd density and distance.” Wang Yudong agreed with his opinion. He said that if the decorative lights are dynamic, there are heights, shades and colors. The changes will play a very good role in creating a business climate.

The performance of the structure of the building space itself is also closely related to the atmosphere. The last designer, Mr. Ping, hit the top of the soft light to make the ceiling part not black when there is no natural light. Zhou Hongliang said: "The commercial space is multi-layered and there are many perspectives. The design should be based on the visual habits of people to achieve the commercial needs of the owners."

Wang Yudong added that the main body of the shopping center is a small shop, which should let the small shops light up, the atrium lighting should be coordinated, and the design of the chandelier should take into account the problems of later maintenance.


(Text / Op business photos)

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